Marketing News

Ulta Beauty Adds Neom Wellness & Personal Care Brand

Aromatherapy products span home, bath, body and skincare.

Neom Wellbeing, an indie brand known for using natural fragrances, has officially launched at Ulta Beauty. Established in 2005 by entrepreneur Nicola Elliott, Neom creates aromatherapy products for the home, bath, body and skin. The British-born brand is now available online at Ulta.com and will roll out within The Wellness Shop into select Ulta Beauty stores beginning in January 2025. “Well, what a milestone, Ulta Beauty is happening! I couldn’t be prouder that we are continuing to exp...

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